The Summer I Turned Pretty

As we head into the last summer at Cousins Beach, Prime Video and Saylor launched the pre-season campaign for the highly adored YA series The Summer I Turned Pretty, to keep fans engaged until the show premieres in July.

With the fans being at the core of the show, we wanted to create content that gave them a sneak peek into the making on our key beats, like 16mm BTS footage from the Key Art marketing shoot, while also producing shareable, buzz worthy assets like our trio poster after the Teaser dropped. This asset had fans looking into easter eggs in every moment and further driving the heat between team Jeremiah vs team Conrad.

‍