Bridgerton x Target

To celebrate the launch of Target and Bridgerton’s largest collection to date—miniature Bridgerton-themed collectibles—we reimagined grandeur on a smaller scale.

Our primary goal was to highlight the artistry and craftsmanship of the collection while engaging both Bridgerton fans and Target customers. The team created an Instagram video featuring a tiny, intricately designed Bridgerton-inspired watch party. The scene was brought to life with detailed elements, such as 3D-printed furnishings, custom fabrics, laser-cut accents, and hand-painted finishes, all designed by lifestyle brand Izzy and Liv. Through this miniature masterpiece, the team aimed to not only showcase the collection’s fine craftsmanship but also to capture the imagination of viewers, spark engagement, and promote the collaboration.

The Target and Bridgerton video garnered 1.5 million views on Instagram and was awarded a Bronze Shorty award in the "Product Feature Video" category.

The campaign's success was driven by its ability to captivate audiences with a fresh and creative take, sparking excitement and conversation across social media. The miniature watch party, with its intricate details and playful presentation, showcased the artistry behind the collection and effectively promoted it to fans. These metrics demonstrate the video’s success in capturing the imagination of fans, driving engagement, and promoting the unique collection.