Rabbit Hole

We fell down the rabbit hole with Paramount+ to promote its new original series, Rabbit Hole.

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As part of a social takeover stunt in which the newly launched @rabbitholepplus handle “hacked” @paramountplus on Instagram, archiving all previous posts, we created two video assets that “resolved” the issue and informed fans of the solution. We did this, all while driving fans to stream the series premiere.

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The Paramount+ community loved the stunt, commenting on the fun shift in tone and calling it “a refreshing ad campaign.”