NBC Universal

Jurassic Park: The Unofficial Retelling

Welcome to LEGO Jurassic Park.

To promote Jurassic Park: The Unofficial Retelling, Saylor set out to create content that would bring the nostalgia of the franchise to longtime fans and a fresh perspective for new audiences. We developed dynamic social creative that took inspiration from existing conversation around the original film and leaned into fan favorite moments and characters – with the fun twist that LEGO specials are known for, of course.


Creative Direction

Content Creation


Copywriting and Scripts

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