Bad Girls Club Email Stunt

When Bad Girls Club fans realized the show was missing from Tubi, they didn’t just ask for answers—they demanded them. Instead of issuing a standard corporate response, we took a bold approach: embracing the chaos rather than deflecting it.

Enter Shawn, a fictional Tubi programming executive who became the internet’s scapegoat—the supposed mastermind behind BGC’s removal and the only one with the power to bring it back. With a few strategic social media responses and a conveniently available email address, the fandom had a clear target for their frustration. What followed was a viral movement, with fans flooding Shawn’s inbox, calling him out across platforms, and driving an internet-wide rallying cry for the show’s return.

Over the course of five days, the campaign generated 1,048,000 total impressions and 102,179 total engagements, transforming a routine programming update into a cultural moment. By making fans active participants in the storyline, the campaign didn’t just announce BGC’s return—it made it feel like a victory they had earned.

This campaign showcased the power of fan engagement, community-driven storytelling, and creative risk-taking. Shawn may not have been real, but his impact was. The return of Bad Girls Club on Tubi wasn’t just a content drop; it was a testament to the brand’s ability to listen, respond, and make internet culture work in its favor.