Bodies of Water

We set out to kickstart Nike Swim’s organic audience growth on Instagram by crafting a campaign that differentiates the brand among its competitors, makes a statement, and sets the brand up for long term organic social success. That campaign is “Bodies of Water.”

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“Bodies of Water” celebrates everybody, in any body of water by applying an artistic lifestyle lens to real life swim stories with a hero video piece, and five carousels featuring real people in water.