NBC Universal

The Bad Guys: A Very Bad Holiday

The Bad Guys are back and badder than ever in their holiday special. As part of this campaign with DreamWorks Animation, Saylor produced "The 12 Days of Being Bad," a naughty twist on the classic Christmas carol.

The campaign featured a series of static images counting down the 12 days until the premiere on Netflix, culminating in this lyric video. The video features original animation and graphic effects by Saylor and debuted with +60K organic views on Instagram. 


Creative Direction
Content Creation
Copywriting and Scripts
Offline and Online Editing
Visual Effects

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