Overcompensating

In partnership with Prime Video, we launched the social campaign for the first season of the semi-autobiographical series Overcompensating, leading the overall strategy and content creation.

On the @Overcompensating Instagram handle, we kept fans on their toes with sneak peeks into Yates University through clips and BTS footage. We introduced the incoming class and campus regulars to the fans with character intro AVs and a steady stream of content that leaned into the outrageously entertaining vibes of the new series.

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