Bridgerton x Maxbone

The Maxbone and Bridgerton collaboration aimed to merge luxury pet fashion with the beloved Regency-era aesthetic of the hit Netflix series. By leveraging Bridgerton’s cultural cachet and pairing it with an uplifting, adoption-centric storyline, we sought to resonate with both pet lovers and fans of the show, ultimately positioning the collaboration as a must-see moment and a cause worth celebrating.

The Maxbone and Bridgerton collaboration captured widespread attention and drove measurable success. The Instagram video amassed 2.1 million views from both pet lovers and Bridgerton fans. The video’s impact extended beyond social media, leading to a 44% surge in Maxbone’s site traffic and a 13% increase in sales. It was also honored by the 17th Annual Shorty Awards as a Finalist in the "Brand Parternship" category.

Most importantly, the video resulted in a heartwarming outcome: all three of the Wags and Walks rescue dogs featured in the video found their forever homes!