We set out to drive conversation and hype for LOVE DEATH + RO3OTS Vol. 3 through a campaign as extreme, explosive, and expressive as the series itself.
Our campaign rollout included first listens that gave starved fans a taste of this incredible season; an eventized trailer drop and custom season countdown graphics; episodic carousels that highlighted the stunning and unique artistic styles of each episode; and action-packed clips showcasing Volume 3’s most extreme moments.
We set out to hype up fans for Vol. 3, and did just that. LDR’s social impressions totaled over 20 million, and our follower growth tripled. You can say, we felt the love (death + robots).